Learn how to remain relevant in a quickly changing online marketplace.
Today's small businesses need to be good digital marketers to be noticed in the online arena. We are expected to be competent in a whole host of skills, including SEO and analytics, content marketing and copywriting, online sales, and digital media. Not to mention having technical skills for website design and development. Yikes!
The modern-day digital world is overwhelming, and unless you are able to invest thousands of dollars to hire people to help you, many small businesses are being left in the dust with outdated websites and social media that is not serving their business needs. Specialized training is a must if you want to DIY the online components of your business, but where can you find someone to help you with your specific needs?!
This is why we designed these Forums - to help business owners close their online marketing skills gap, learn how to remain relevant in a quickly changing marketplace, and get ongoing support in promoting their businesses online. Fuel your online marketing with these skill-building workshops and hands-on support sessions!
Each workshop includes a 2-hour presentation and discussion on a relevant online marketing topic, followed by 15 - 30 minutes or so of questions and demonstration to further illustrate learning topics based on participants' needs.
Costs: $50 per session - Pre-Registration Required
SAVE!! Register for all 4 sessions for $160
If you add all 4 Fall 2020 workshops to your cart, a 20% discount will be applied at checkout!
Your website isn't just a set it and forget it marketing facet of your business! Websites require ongoing editing, updating, security measures, and tracking to make it an effective part of your digital marketing. This attention is also necessary to keep visitors to your site satisfied with their experience so they stay on your site. You need to have a content management plan so that new content is added consistently throughout the year to keep your site relevant to search engines. This session will provide participants with an outline of website management essentials, and the tools to keep your website effective online.
When a consumer is looking for something, be that a product, service, information, or even your business' location or business hours, most turn to online search engines. If you would like people to find your business online, there is no more important effort to make than search engine optimization (SEO) of your website. In this session, we take this confusing, daunting subject and explain it in a straightforward manner. We will cover the basics of optimizing your website for search engine indexing results (how your site ends up on people's searches). Topics covered include: how SEO works, choosing keywords for your business, how to optimize your website using keywords and search terms effectively, setting meta, image, and alt tags for search engine indexing, and creating your SEO sitemap for your site.
NOTHING impacts the effectiveness of your website as much as your content! Without well-written, optimized content, you cannot be successful with SEO efforts long-term, and no one will return to your website which kills your traffic (and impacts your organic SEO!). Blogging is an easy way to build your content on your website, and it gives you a perfect forum to showcase your expertise. Blogging builds your organic SEO because search engines love new content! Blogging can also provide unlimited content for your social media posts, newsletters, email marketing, and other marketing content needs. This session will cover how to plan new content, developing an Editorial Calendar, parts of a blog, and the writing process. You DO NOT need to be a great writer to have great content - and we'll show you how in this session.
Your customers MUST be able to find you to purchase from you! This session addresses all the factors that drive traffic to your website, and how to ensure customers can find you locally. We will cover finer aspects of SEO, social media, link building, and conversion tracking. Additionally, this session will cover the importance of content management and adding content strategically to your website. We will also cover the essential steps required to come up in local search results (think: Google "plumbers near me"), how to get your business listed accurately on Google My Business, making sure your micro-data and geo-location is correct, and that the towns you serve are listed. We will also cover the importance of getting good Google Reviews.