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API & Integrations
One of the biggest challenges all small businesses share is how to operate as efficiently as possible. There’s typically not a lot of time to spare, and time is money. When you can automate a process, it can help tremendously!
By connecting your business website to other important software you use every day, such as a CRM (customer relationship management), payment gateways, or analytics platforms like QuickBooks, you can save time, reduce manual tasks, and improve accuracy.
Because we offer custom programming and code at Zebralove Web Solutions, we can either code a solution for you with an API or integrate with 3rd party software like Zapier to achieve the integration you want.
API stands for Application Programming Interface and basically means passing data to or from your website with another application. The functionality is very specific. For example if I have a membership website and with each sign-up, they get a free trial to another membership website, the best way to handle that situation would be to program a secure API where order information from website 1 gets sent automatically to website 2. Otherwise communicating that information between both websites can be cumbersome and ultimately not cost effective.
QuickBooks Integrations
QuickBooks has a robust API so it’s possible in most situations to connect your e-commerce store to QuickBooks and export your online sales. The integration will automatically transfer vital data like customer information, sales/orders, and inventory information between your online store, customer database or CRM, and accounting system. This integration eliminates manual data entry, reduces errors, and provides real-time financial information, ultimately saving time and improving efficiency. QuickBooks pretty easily connects to both Shopify and WooCommerce.
Chat Bots
Chat bots can be a really powerful integration on a website, allowing you to have a “conversation” with potential customers in real time, perfect for frequently asked questions and common inquiries. They provide immediate customer service, can operate 24/7, reduce workload on human customer service agents by handling routine inquiries, and collect valuable user data for better insights.
There are many different applications you can use for adding a Chat Bot to your website, including Tidio. Additionally if you already have a Facebook Business Account, it’s possible to integrate to Facebook Messenger.
CRM Integrations
If you have a CRM (customer relationship management) you are using to connect to your customers, you can integrate it to your website. Integrating your website with a CRM is very valuable because it allows you to automatically capture lead information from your website directly into your CRM system, providing a centralized hub of customer data, streamlining sales, improving lead capture, and ultimately increasing sales and providing a more seamless customer experience.
We have experience connecting websites to popular CRM applications like Sales Force and High Level. CRM integrations are a great way to make sure you are keeping track of potential customers and making the most out of website visitors!
Open AI API
We are starting to explore all the ways we can integrate AI into business websites. With an API like Open AI, things that were difficult to do on websites suddenly become possible. For example: better language translation, more understanding chat bots, dynamic content creation, and even SEO.
OpenAI potentially offers a wide range of benefits for website integration that can help improve and personalize the user experience, streamline customer support, automate tasks, and detect fraudulent activities.
Get the Most Out of Your Website
APIs and integration are beneficial to a business website because they allow different platforms and applications to seamlessly communicate and share data with your website. This means faster transactions, improved user experience, automated processes, and ultimately, a more efficient and dynamic website.
When you fully utilize your website, your visitors will have the best overall user experience which we know boosts engagement on your site.
Have a project in mind? We’d love to chat about it. Just CONTACT US for more information.