Your business needs a blog! Blogging is the easiest way to build your content on your website. Blogging builds your organic SEO through keywording and longtail search terms, link building, and that new content that search engine bots love (indexing!). Blogging demonstrates your expertise in your industry, answers your most frequently asked questions (so you don't have to), and provides unlimited content for your social media posts, newsletters, email marketing, and other marketing content needs. This session will cover how to develop a topics outline and Editorial Calendar, parts of a blog, and the writing process. You do not have to be a great writer to blog - come learn why!
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