FINALLY! Answers to your digital marketing questions are here!
A Guide to Marketing Art & Crafts Online is a hands-on tutorial that will walk you through the basics of setting up your online store, creating a website yourself, and how to market your wares and get your products in front of the right people on the Internet. This book is full, full, full of the details, instructions and user insights you have been looking for to market your artwork online – it’s like having a digital marketing guru at your fingertips!
Author, Milly Welsh, is a successful artist selling her pottery online. Running a web development business gives her the upper hand for sure, and now she is sharing all that knowledge! Each section of this book will describe how different aspects of online marketing will impact your business, how to determine which efforts are right for you, and then how to integrate these practices into your own art and craft business.
A Guide to Marketing Art & Crafts Online addresses the most common questions (with the answers!) an artist or crafter has when they are ready to sell their products online, including:
•Setting up your website and online store
•Managing your online store order processing and security
•Setting up SEO and other website features that drive traffic
•Etsy, Amazon Marketplace and other online store options
•Utilizing social media to build your customer base and boost sales
•Email, online and offline marketing outlets
If you are ready to be successful at selling your artwork online –
this comprehensive guide will walk you through the steps to get there!