At Zebralove Web Solutions, we build mobile applications, but we also market mobile applications made by other developers! We were recently contacted by Jennifer and Dave Coffin, the creators of the Daily Nanny app to assist with a marketing strategy, Search engine optimization and pay-per-click advertising.
The Daily Nanny app is a really useful app if you have a Nanny! It allows your Nanny to keep you up to date on everything that’s going on with your little ones while you are at work. You can track your child’s activities, like when they last had a nap, potty break or feeding. You can share photos and then easily search them later. The app also gives you the ability to track stats and even track your nannies hours.
The app is available on both iOS and Android, find out more about the Daily Nanny App here.
We were very impressed with the amount of features and how easy and intuitive the app is to use.
Initially, we targeted parents who had nannies, but we quickly discovered that it was actually a more effective strategy to target the nannies. They are the ones that had the most interest and once they were using the app, they would then get the parents to adopt it too.