Digital marketing is evolving, and, with the constant changes to search engine algorithms, more frequent website updates are becoming necessary in order to remain relevant. It’s helpful to think of your website a bit more like social media – a digital platform that you update consistently and regularly. We know this can sound overwhelming, so we’ve come up with a way to add a small update to your website’s Home page, via our Custom Content Widget.
The Custom Content Widget creates a fillable section on your Home page ready for you (or we can do it!) to add a heading, short piece of text, a link (optional) and an image. Everything is already formatted for you, so you don’t have to fuss with image sizing or anything technical!
This Content area could be a short tip, answer a FAQ, a short excerpt from a blog post on your site, something you posted on social media, or snippet from your services or another page on your website. You can use content that you already have or your imagination!
There is a one-time fee to install the home page feature area on your website.
Cost: $200 (one-time fee)
So now you need to add more content consistently to your website, and our Custom Content Wizard can help you do that. There are also some other basic efforts, that when made consistently, can really help your search engine optimization, and local SEO. Most people start with an online (Google) search to look for local businesses. It’s very important to make consistent updates to your Google Business Profile to ensure you are coming up in local search, that your business information is accurate, and it also helps your local SEO. But who has time for all this?! We know small businesses also may have limited budgets, so we've come up with just the monthly marketing package to help:
Cost: $625/month*
*6-month Agreement required
Videos are also a very effective way to add new content to your website, and provide interesting social media posts. We can create short 1-minute videos that utilize existing content on your website. We can post these videos as reels on Facebook, and as shorts on YouTube.
Video Production:
Lite Content Package: Two (2) to Four (4) 1-minute videos a month, using content from old blogs and website info like services, etc., added to website and posted on social media platforms.
$400 for 2 videos à la carte - $300 monthly (3 month minimum)
$600 for 4 videos à la carte - $500 monthly